Kenya Targets 60% Growth in Conference and Business Tourism

On 6 November, the Kenya Tourism Board announced a target of 60% growth in Meetings, Incentives, Conferences and Exhibitions tourism next year. Conference tourism accounted for 643,068 visitors, or 25% of total arrivals, in 2025. Kenya was represented by more than 40 tourism trade partners at World Travel Market in London. Kenya Wildlife Service also highlighted discounts of up to 30% for eligible corporate meetings and conferences in national parks. The initiative creates opportunities for destination marketers, event organisers, PR agencies and hospitality brands. HPC can support international marketing research, promotional partnerships and business-to-business introductions.